Google Ads Accountability.
Built on Data, Not Opinions.
A 100-point scoring system grades your account, tracks whether recommendations get implemented, and validates whether the changes actually moved performance.
No credit card required · Nothing changes without your approval · Results in minutes
18/100
Grade reflects structural foundations — performance follows sustained implementation.
The Problem
Whoever Manages Your Ads Controls What You See.
Agency, freelancer, or in-house. The people running your campaigns are the ones reporting on them. That's not a trust issue, it's a structural one. viaCMO sits outside the management relationship. No retainer. No management fee. Just the data.
What summary reports highlight
- "Impressions up 40%"
- "Strong CTR performance"
- "Ongoing optimisation"
- "Positive momentum"
What independent analysis reveals
- CPA up 23% vs benchmark
- Conversion tracking broken
- No changes in 47 days
- Grade: D+ (42/100)
See what your account is actually doing.
Get Your Free AuditHow It Works
From Connection to Accountability in Four Steps
Connect
60-second read-only OAuth. Nothing in your account changes.
Free Audit
25-point health check runs automatically. Scored instantly.
Full Report
100-point grade. Campaign breakdown. Prioritised recommendations.
Monthly Accountability
Track changes. Validate outcomes. Grade trends over time.
The Grade
A 100-Point Score Built on Foundations, Not Luck
The grade is calculated by deterministic algorithm, not AI interpretation. Foundations weighted highest because efficiency metrics are lagging indicators.
Critical failures trigger hard caps. Broken conversion tracking caps your score at 30, regardless of how the rest of the account performs.
Who It's For
Three Problems. One Platform.
You Pay an Agency
An independent performance benchmark for your Google Ads investment. Data-driven insight into how your account scores.
See how →You Run Your Own Ads
Expert-level analysis without hiring an expert. Fix the right things first.
See how →You Manage Client Accounts
Structured audits, independent client reporting, catch issues before clients do.
See how →Meet VIA
Recommendations Don't Fix Themselves. VIA Does.
VIA, the viaCMO AI Account Manager, walks you through each recommendation in a structured session. You decide what happens with each one: execute it automatically, handle it manually, reject it, or defer it when there's a measurement conflict.
viaCMO AI Account Manager
- Negative keywords
- Responsive search ads
- Bid strategy
- Sitelinks
- Budget adjustments
Recommendation Queue
Align bid strategy with campaign objectives
Reduce wasted spend on irrelevant search terms
Complete ad extension setup
Increase budget on high-performing campaign
Monthly Accountability
Work Done. Results Yielded. What's Next.
Every month viaCMO tracks which changes were made, matches them to recommendations, and validates whether they worked.
Change Detection
Every change to your Google Ads account is logged and matched to recommendations.
Did It Work?
Before-and-after performance evidence for every implemented change. No guessing.
Grade Trends
Month by month evidence of whether things are getting better or worse.
Pricing
Simple, Transparent Pricing
Free
$0
- ✓One-time 25-point health check
- ✓Score + projected grade
- ✓No credit card required
Accountability
$49/month AUD
- ✓Welcome report
- ✓Monthly accountability reports
- ✓3 credits per month
Action
$149/month AUD
- ✓Everything in Accountability
- ✓VIA optimisation sessions
- ✓10 credits per month
Frequently Asked Questions
Questions We Actually Get Asked
Find Out What Your Google Ads Are Actually Doing
Free 25-point health check. No credit card. Results in minutes.
Get Your Free AuditNothing changes without your approval.